Online PR Campaigns

In today’s world it is increasingly important to capture the high ground in any PR campaign and strategically incorporating effective online PR as part of our client’s overall PR strategy is part and parcel of PHA Media’s integrated approach to meeting our client’s objectives.

Targeting influential blogs and websites that deliver results is part of all of our PR campaigns for our clients. Along with our second to none contacts in the print and broadcast media we have the best contacts with online editors and journalists to ensure we reach the most influential people on your behalf.

Whether it is enhancing your reputation in your own industry sector or appealing directly to our target market where take your PR campaign online where it counts.

But unlike many PR Agencies we don’t stop there. Our approach to online PR employs tactics and strategies to maximise the impact of your campaign.

Examples from the departments include:

Sport and Leisure Department

Bruno Senna

Twitter site

The team launched Bruno’s twitter site and update it in conjunction with MF2, Bruno’s Brazilian PR agency (it operates in English and Portuguese). Bruno now has 78,000 followers, ranging from fans to journalists to fellow sports stars. The Twitter site has been referenced in news articles and is used by journalists for the latest news during race weekends.

http://twitter.com/BSenna

Duncan Bannatyne

Website

PHA Media re-wrote the website content to make it more user-friendly. http://www.bannatyne.co.uk/biog.asp

Twitter / Facebook

Regularly update both to communicate with Duncan’s strong on-line fan base, and to link to his weekly column in the Daily Telegraph which also goes on-line.

http://twitter.com/DuncanBannatyne

Beach Volleyball UK

E-Marketing Day

We used a temporary beach volleyball court in Liverpool Street as the venue for a day of on-line media coverage. BBC Online, Telegraph TV and LA Muscle all came down to film the UK no.1 men’s pair, Steve Grotowski and Gregg Weaver. The result was feature length video coverage on-line, which we will spread virally on websites like YouTube.

Fashion and Lifestyle Department

Innocent Smoothies – The Big Knit Facebook Page

The fashion and Lifestyle team set up the Big Kit facebook page to help our campaign to raise awareness of Innocent Smoothies “The Big Knit” campaign run in collaboration with Help the Aged raising money and awreness of the plight of eldery people during the winter months. Social networking proved an effective way of spreading the message and rounding up an army of volunteer knitters!

Pepper Pink

View Screenshot

Pepper Pink’s blog is updated by the fashion and Lifestyle department with information on their products and press coverage and all the hot tips on jewellery. It is fast becoming influential in this arena and is proving an effective tool at raising awareness of this new brand in this industry sector.

Culture and Innovation

Dore

Website

We helped Dore draft the wording for a number of sections their website and organised a Vodcast video shoot with Scott Quinnell. The Culture and Innovation department then took this vodcasts and placed it on st5rategically selected online websites creating links back to the Dore website. Additionally we have secured huge online content for Dore including a video interview with PA multimedia, which was sent out to every major website including AOL and MSN.

Twitter

We recently created a twitter page for Scott Quinnell as Dore’s main Ambassador. In the space of just a few hours he already had over 300 followers!

Antonio Carluccio

Website

PHA Media re-wrote Antonio’s website as well as adding a latest news section and monthly newsletter to engage users and fans. We also upload video content of cooking demonstrations by Antonio which supplement his TV appearances on GMTV, Market Kitchen and Saturday Morning Kitchen. Most recently PHA Media ran a competition on the website to attract more unique users which was a huge success.

http://www.antonio-carluccio.com/

Twitter

The Culture and Innovation Department set up and maintain a twitter account for Antonio. This updates fans and journalists of his current projects and recipe tips on a daily basis.

http://twitter.com/CookCarluccio

Sam Malin and Avana Resources

Website

The Culture and Innovation team arranged an online video interview with iball.co.uk which Sam was able to host on his company website. Sam also held several other online video interviews helping to dramatically raise his online profile in the oil industry sector. With every online interview we also ensure hyperlinks through to Sam’s company websites so traffic is directed towards his home page.