West Ham United Football Club – Sports & Leisure PR Case Study

The Campaign

West Ham re-entered the Premiership League in 2005 and recognised the advantage of seeking expert media advice not only to council the Manager, Alan Pardew and his players on their dealings with the press but also to steer the Board members through the press when making crucial commercial announcements. Additionally, PHA Media provides the whole range of public relations services to the club including press office functions, holding their weekly press conference, managing the media coverage of the Manager and some of his key players, media training, taking control of press enquiries and from time to time turning a potential media crisis into a positive by proactively interacting with the media.

After twelve months successful PR, the club has asked PHA Media to take control of their publications. Revitalise and re-launch them, a project we relish!

At PHA Media we know personally the movers and shakers in the sports media making us uniquely placed to manage those crucial links so that press coverage is in line with the media strategy that works for the club. Positive press coverage makes happy fans, which motivates a club and its team. The results speak for themselves.

Press Coverage