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Wentworth Club – Sports & Leisure PR Case Study
Client Objective
- Co-ordinate media interest around the renovation of Wentworth’s famous West Course
- Generate quality media coverage ahead of the highly anticipated re-opening of the West Course
- Showcase Wentworth Club’s five star golf and facilities through quality media
Strategy and Implementation
- Golf media: Maintain dialogue with key golf writers and broadcasters throughout West Course renovation project
- National and international press trips: showcasing Wentworth Club as a luxury country club destination
- Travel features: highlighting Wentworth Club as a quality weekend away or day-trip destination for the family
- On event PR: inviting and liaising with international, national and regional press and broadcast outlets at the 2009 BMW PGA Championship
Results
- Raised awareness of West Course renovation project across sport and golf media
- Broadened lifestyle media interest ahead of the re-opening of the West Course in Spring 2010
- Secured vauluable coverage around Wentworth Club’s lifestyle offerings through quality publications
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
