Media management: Promote Victor Chandler and his business throughout the national press, focusing upon Victor as an individual
Brand development: Increase awareness of the brand by positioning Victor as an expert available to comment on relevant stories
Revenue increase: Create coverage for the odds offered on victorchandler.com, enticing individuals to the website
Results
Dedicated features on Victor Chandler across national newspapers and in the business press, including expert comment on betting and horse racing matters
Created regular coverage throughout ‘tipster’ columns and international coverage for a range of events in Spain and South Africa