Reebok – Sports & Leisure PR Case Study

The Campaign

The prestigious Reebok Club in Canary Wharf is Europe’s largest gym and health club, covering over 100,000 square feet. As well as the very latest in technology, equipment and classes, the club employs some of the leading experts in the health and fitness industry, everything from cardiology to Pilates is covered.

PHA’s has been working with the club to position their experts within key health and lifestyle consumer magazines, as well as the national newspaper fitness pages. PHA has also been working with the club to highlight the unique features and facilities that are on offer, such as their indoor climbing wall, Wellness International and PADI Scuba diving pool. Through our work, the club is looking to build a press portfolio that allows them to take the brand abroad into new markets.

We have so far achieved a broad range of media coverage in titles such as Daily Mail, Daily Telegraph, City AM, Health & Fitness, Body Fit, Women’s Running, Evening Standard, as well as regular contributions and columns in Men’s Fitness, AOL Online, and The People.