Club La Costa – Sports & Leisure PR Case Study

Club La Costa Hotels & Resorts are the forefront of the European Holiday industry. Their private members club was founded in 1984 and today it is largest of its kind in Europe with over 50,000 members and 22 luxury resorts in Spain, Tenerife, Austria and the UK. Club La Costa brought on PHA-Media to help raise awareness about some of their stunning resorts and holiday packages.

Client Objectives

• To raise awareness of new Club La Costa resorts
• To raise the profile of new Club La Costa products
• To Raise the profile of Club La Costa President Roy Peires

Strategy and Implementation

• Press Trips: To arrange high level national and international press trips to raise the profile of Club La Costa resorts.
• Competitions: To use high profile competitions to generate excitement and buzz around their vacations
• Case Studies stories: To tell the stories of Club La Costa clients and key members of staff.

Results

• Press trips secured with key national titles
• Successful placement of Club La Costa case studies in key travel and consumer press
• Placement of free advertorial through securing competitions in national and consumer press
• Profile placement of Club La Costa Chairman Roy Peires

For more details on Club La Costa visit www.clublacosta.com

Videos

Sky Travel visit Club La Costa’s Luxury Yacht Club

Videos