Chilly Powder – Sports & Leisure PR Case Study

In the mid nineties  Paul and Francesca Eyre were both on a career break in the French ski resort of Morzine. After a whirlwind romance they got married and a year later set up a chalet company called Chilly Powder.

After a tough few years spent renting, the couple decided to build their own vision and created a stunning property called Au Coin du Feu - Paul himself was the chief designer behind the project which is centred around a magnificent alpine fire place and has different themed rooms ranging from ‘Music’ and ‘Garden’ style to ‘Savoyarde.’

Today Chilly Powder is one of the most established and respected chalets in the region  and is well known in the region for its incredible food and exceptional family friendly facilities.

For Francesca and Paul deciding to build Chilly Powder was the best decision they ever made and it has been the perfect place for their three children aged four, six and eleven to grow up.

Client Objective

• To enhance Chilly Powder’s reputation in the press as an incredible family friendly chalet with exceptional facilities for children
• To demonstrate Chilly Powder as a chalet that caters for all tastes and not just families
• To represent Chilly Powder as an exceptional all year round holiday destination

Strategy and Implementation

• Press Trips:  To arrange high profile press trips with key national media outlets
• Late deals: To promote late deals and discounts to Chilly Powder within the national media
• Profile features:  To use Paul and Francesca’s story to secure lifestyle features
• Property Press:  To develop the story of how Chilly Powder was built into property features

Results

• Over ten national press trips secured
• Multiple page spreads within key lifestyle press
• Successful placement of last minute deals and discounts with the national media
• Increased booking figures

To view a video of  Sky Travel’s visit to Chilly Powder click here

For more details on Chilly Powder visit www.chillypowder.com

Videos

Wonderful Chilly Powder Resort Morzine

Sky Travel visit Chilly Powder

Videos