Bruno Senna – Sports & Leisure PR Case Study

Client Objective

• Establish Bruno’s reputation as a top class driver and F1 prospect with an audience of key decision makers and brand guardians
• Deliver a constant stream of motorsport news stories and features to the international media
• Help Bruno reach F1 next season

Strategy and Implementation

• On event PR: interviews trackside with key international journalists at each GP2 race meeting
• Creative features: broader profile pieces showcasing Bruno’s relationship with his famous Uncle Ayrton, his lifestyle and interests off the track, for example
• Interviews with top correspondents: straight motorsport interviews with national and international journalists writing for influential publications

Results

• Coverage delivered in key territories across the world, including Japan, Italy, Germany, India and the UK, on TV, radio and in print media
• Raised profile attracted new sponsors, for example Hublot watches and Hilton
• Bruno finished 2nd in the GP2 Championship and is currently preparing for his F1 debut with Campos Meta

Twitter for Bruno

• With over 40,000 followers, Bruno Senna’s Twitter campaign has proven to be a success
• PHA Media continually updated Bruno’s page with the latest news at the Le Mans 24 Hour race to enable everyone to find out the latest news first
• The campaign resulted in coverage all over Europe

PHA Media created a Twitter page for Bruno Senna in the week of the Le Mans24 Hour race. The idea was to reach as many fans and journalists as possible with updates on what Bruno was doing on and off the track. The response was phenomenal and Bruno’s following continues to grow.

Press Coverage