Bruno Senna – Sports & Leisure PR Case Study

Client Objective

• Establish Bruno’s reputation as a top class driver with an audience of key decision makers and brand guardians
• Deliver a constant stream of motorsport news stories and features to the international media
• Help Bruno reach F1

Strategy and Implementation

• On event PR: interviews trackside with key international journalists at each race meeting
• Creative features: broader profile pieces showcasing Bruno’s relationship with his famous Uncle Ayrton, his lifestyle and interests off the track
• Interviews with top correspondents: straight motorsport interviews with national and international journalists writing for influential publications

Results

• Coverage delivered in key territories across the world, including Japan, Italy, Germany, India and the UK, on TV, radio and in print media
• Raised profile attracted new sponsors, for example Hublot watches and Hilton
• Bruno has established himself as a consistent performer in F1, with some impressive drives in his debut season

Twitter for Bruno

• With over 100,000 followers, Bruno Senna’s Twitter campaign has proven to be a success
• PHA Media continually updated Bruno’s page with the latest news at each F1 race to enable everyone to find out the latest news first
• The campaign resulted in coverage all over Europe