Streamline Surgical – Health PR Case Study

• Develop the Streamline Surgical brand through relevant media, relaunch the website and start a digital presence

• Co-ordinate interviews with the Streamline Surgical team during relevant topical news stories

• Use case studies as examples of the success seen by past patients

Strategy and Implementation

• Place media case studies in a wide range of publications to raise the profile of Streamline Surgical and their team
• Develop the website to become a ‘go-to’ place for information, support and discussion for pre- and post-operative patients
• Place the surgeons as the experts in their field for topical news stories

Results

• Sustained media coverage featuring past patients’ stories, as well as the team commenting on obesity issues, within an array of national and consumer press, including The Sun, Good Housekeeping, Company, Essentials, Prima, Take it Easy, Bella and Fabulous magazine, as well as many regional pieces.
• A steady rise in website forum members to over 400 within just a few months, with the forum pages becoming the most visited within the whole site.
• A successful seminar programme leading to a large number of consultations and procedures booked