The department has excellent contacts across the national, regional and online press and uses these relationships to ensure that your brand appears in key features – from the latest style news to regular set pieces and fashion photoshoots.
The words of others are a powerful endorsement and we are experts at placing positive case studies in the media to highlight how our lifestyle clients have made a noticeable difference to people’s lives. From contacting the case study, to writing their story, to pitching it to national lifestyle editors, we have the right contacts and approach to secure positive and hard-hitting press coverage.
We have extensive links with a number of celebrity agents and can use these contacts to forge and manage successful partnerships between your brand and the right influential celebrity for you.
All of our lifestyle clients are experts in their chosen fields and we have solid experience in positioning them as spokespersons to comment in relevant lifestyle features or topics.
We are constantly in contact with our journalist friends across the fashion spectrum. On a weekly basis we attend desk visits, speak on the phone and send out samples, to ensure that we never miss and opportunity and keep your products in the right hands at all times.
We will use our unrivalled ‘Little Black Book’ of journalist contacts to set-up trials of clients’ product or service, leading to detailed and positive reviews with maximum exposure. We are also experts at generating ongoing feature ideas, ensuring journalists are always given something new and exciting.
We have a proven track record of arranging and executing high-end, targeted events. We take a proactive approach, organising everything from sourcing the venue, to guaranteeing the attendance of key fashion journalists and stylists… as well as everything else in between! For the successful launch of a new collection, the right awareness-raising activity is crucial. We are in a position to use our long-standing relationships with fashion journalists as well as our events management skills to secure sufficient hype for the range across the media.
We have extensive experience in organising bespoke press days for all of our fashion and lifestyle clients. We appreciate that each clients’ needs are unique, and in light of this we are able to offer a creative and dynamic approach when it comes to transforming our spacious showroom. Our ‘Little Black Book’ of contacts will also be on hand to ensure that key publications are in attendance.
To secure maximum exposure for the brand, we will use our contacts to build relationships with complimenting companies, to further raise the profile amongst the right target audience.
We recognise that in many cases the story behind the brand is one which will be of interest to the national media. Our contacts in the fashion, trade and general business press mean we can secure high-profile interviews for the face behind the brand, leading to controlled and powerful exposure.
For fashion brands, your website is most definitely your window of opportunity and we work closely with our digital team to act as consultants, advising on website design, SEO content generation and increasingly powerful social media activity.
We are uniquely placed to advise all our clients in times of a media crisis. We understand the media and have the contacts to be able to stop a story from being printed, minimizing the impact of negative coverage and helping you to turn the situation around so your reputation and business remains intact.
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