The Pure Package – Fashion & Lifestyle PR Case Study

Client Objective

•       Establish The Pure Package as the gourmet food delivery service in London

•       Increase the number of client sign-ups to the service

•       Valuable celebrity endorsement

•       Media coverage of founder Jennifer Irvine and The Pure Package’s latest programmes

•       Event based associations

Strategy and Implementation

• Arranging a number of journalist trials across the national online and print media leading to positive coverage
• Co-ordinating and liaising with agents to secure celebrity trials and positive endorsement
• Introducing founder, Jennifer Irvine to the media and raising her business profile and that of The Pure Package
• Liaising with event organisers to secure product placement opportunities for The Pure Package in goody bags
• Approaching designers at London Fashion Week to to secure positive brand association for The Pure Package

Results

• High impact coverage across British print media over 12 months, including: Daily Telegraph, Grazia, Company, The Times, Zest, Red, OK!, Cosmopolitan, City A.M, Now, Look, Star and Women’s Fitness amongst others
• Targeted broadcast coverage on Capital FM radio station amongst others
• Celebrity trials and quotes arranged for the following personalities: Lisa Snowden, Alexandra Burke, Lily Cole, Hayley Atwell and Denise Van Outen and Mark Fast
• Event involvement across a range of high profile events including: Berkeley Square Christmas Ball, Tatler Travel Awards, Samsung Pink Ribbon Ball, Jamie Oliver’s ‘Big Night Out’, Cosmopolitan Beauty Awards, Make-A-Wish Foundation Winter Ball, Childline Ball amongst others
• Alignment with a number of designer shows at London Fashion Week including: Mulberry, Mark Fast, Prophetik, Ada Zanditon and Mary Kantrantzou. This included arranging for The Pure Package to provide the backstage catering to models and the designers themselves, in addition to product placement in the goody bags which went out to a number of influential figures and key fashion press