The Powder Lounge – Fashion and Lifestyle PR

PHA have been working with The Powder Lounge since November 2010.

Client Objective

• Raise the profile of The Powder lounge throughout all media platforms for both their treatments and products as the place to go to for eyelash and brow pampering
• Select and approach appropriate celebrities to visit The Powder Lounge and endorse the treatments and products in profile interviews
• Increase founder and director Shahena Ali’s presence as a beauty expert with multiple expert comment articles
• Launch their new cosmetics line, Weapons of Mass Seduction across all press in February

Strategy and Implementation

• Liaising with key journalists in the national, business, consumer, trade and broadcast media for product placement of The Powder Lounge
• Co-ordinating interviews for Shahena with journalists for expert beauty features
• Gifting journalists with their current product line as well as the new cosmetics range

Results

• High-profile media coverage of their treatments and products in a wide array of national newspapers, consumer and trade press including The Daily Express, Essentials, Health & Fitness and Pure Beauty magazine
• Profile of Shahena as a beauty expert raised through numerous opinion pieces
• Interest from many publications once the cosmetics line is launched