The Face & Body Clinic – Fashion & Lifestyle PR Case Study

Client Objective

• Promote The Face and Body clinic as London’s leading non invasive clinic.
• Increase awareness of both new and existing treatments.
• Support launch of the clinics first own brand product, Defy Time.

Strategy and Implementation

• Arranging for journalists to sample the different treatments offered by the clinic resulting in tried and tested review features.
• Promote Defy Time as the UK’s only face cream to contain Synake a synthetic snake venom. Key targets were beauty journalists at national magazines and newspapers.
• Regular desk visits to select journalists to discuss upcoming features and introduce new treatments and products.
• Celebrity endorsement.

Results

• Regular reviews of the clinics treatments appeared across the national media including STELLA, Daily Telegraph, Daily Express, Daily Mail, The London Paper and Time Out.
• Defy Time was launched to the national media and achieved coverage in a wide range of publications including Bella, New!, Daily Mail, Plastique, Daily Express and Psychologies.
• Actresses Tamzin Outhwaite and Joanna Lumley were both introduced to Defy Time and have provided quotes and endorsement for the product. This has resulted in coverage in You magazine, My Weekly, Celebs on Sunday and Essentials.

Press Coverage