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Tatiana Hair Extensions – Fashion and Lifestyle PR
Client Objective
- Promote the brand as leading hair extension specialist to the national, consumer and trade press.
Strategy and Implementation
- Journalist consultations to secure reviews in key consumer publications.
- Celebrity consultations with ‘pap-style’ images to be included in the celebrity pages of national publications.
- Product placement within the national, consumer and trade press.
- Aligning the brand with the latest (celebrity) hair trends.
- Offering expert comments on hair extensions and attachment process.
- Placing Tatiana Karelina as expert entrepreneur with business press.
Results
- High profiled media coverage across the beauty and celebrity pages of a wide array of national, consumer trade and online press.
- Journalist consultations – Marie Claire, Grazia, Salon Focus
- Celebrity consultations with Sam Faiers, Lauren Goodger, Jorgie Porter, Stacey Solomon.
- Expert comments included in a number of articles on hair extensions in national publications.
- Coverage within key business publications.
Who we're working with
Latest News
- PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013 - Nicky Clarke Wins Best Curling Tong At Hair Awards
March 5, 2013
