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Silver Spring – Fashion and Lifestyle PR
Client Objective
- To align Silver Spring 1870 with Polo and publicise through national, consumer and trade press.
- To position Silver Spring 1870 as the upscale mixer brand that can deliver the perfect pour at home to the national and consumer media.
Strategy and Implementation
- Positioning Silver Spring 1870 as the premium mixers brand which delivers the perfect pour at home or away.
- Placing cocktails mixed by expert 1870 mixologists across the national, monthly and weekly consumer press.
- Emphasising 1870’s sponsorship and association with Guards Polo Club.
- Implement a media relations campaign by introducing press to the brand and securing press attendees at high profile polo matches throughout the season.
Results
- PHA coordinated the design and creation of a website which displayed stunning photography of the 1870 Polo Team in action, the product range and Polo events
- PHA project managed Silver Spring 1870’s sponsorship of Mint Polo in the Park, one of London’s most high profile Summer events.
- PHA invited key press to enjoy the Polo as guests of Silver Spring 1870. Journalists attended from a variety of publications including: Harper’s Bazaar, Woman & Home and the Daily Express and featured 1870’s Polo cocktails.
Press Coverage
Who we're working with
Latest News
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