Pretty Green – Fashion and Lifestyle PR

Client Objective

• Establish and grow the profile of Pretty Green across men’s lifestyle press and national press.
• Raise the profile of Pretty Green across the fashion trade press
• Promote Pretty Green brand events through online channels
• Select and approach potential celebrity ambassadors and prominent public figures who embody the spirit of Pretty Green and can offer endorsement to the brand in interviews and press appearances.

Strategy and Implementation

• Meeting and liaising with key journalists across the fashion, men’s and national press to ensure they were familiar with Pretty Green and were aware of the brand values.
• Coordinating product samples for fashion call-ins from fashion journalists and stylists.
• Arranging seasonal press days to introduce key press contacts to new product lines.
• Liaising with celebrity agents and stylists to arrange gifting in return for brand endorsement.

Results

• High-profile media coverage of the Pretty Green brand and product range across a wide array of national, men’s and trade press including The Sun, The Mirror, FHM, Nuts, Zoo and Drapers magazine.
• Increased profile of Pretty Green consumer events such as the Pretty Green club night through online channels resulting in tickets selling out in under 15 minutes.
• The cover of Drapers magazine was secured for Liam Gallagher to promote Pretty Green.
• Regular call in from fashion journalists and stylists wanting to feature Pretty Green
• Celebrities such as Joe Cole, Jason Statham, Shaun Ryder and James Buckley are now wearing and endorsing Pretty Green clothing.