Latest Headlines:
- Former Apprentice Winner Signs to PHA
- PHA Media to Handle PR Representation for Viavi
- Kaleidoscope appoints PHA…
- Kate Middleton’s Uncle Signs to PHA
- Nicky Clarke Wins Best Curling Tong At Hair Awards
- Major Signing!
- PHA gets Fresh
- Former Hollyoaks Actress Signs to PHA
- Paul Eastham Head of Communications at Young Enterprise
- Britain’s Foremost Business Broker Banks on PHA
- Skycig Launch First Ever TV Ad
- PHA Welcomes Dormeo Octaspring on Board
- PHA Team Up With Britain’s Best Business Mentor
- Pha suffer penalty heartbreak as men s fitness are crowned goals movember media cup winners
- An Epic November For PHA
Prestige Boot Camp – Fashion and Lifestyle PR
Client Objective
- To raise awareness of the residential boot camps and fitness days
- Position Co-Founder Iain Reitze as a fitness expert
- Secure trips for key journalists and celebrities
Strategy and Implementation
- Approach key titles across the national press, to secure press trips for journalists
- Placing Iain Reitze as a fitness expert within relevant health, fitness and beauty media
- Contact agents to arrange trips for celebrities
Results
- Secured press trips and subsequent coverage in key titles such as the Daily Mail, Stella, Handbag.com, You Magazine and The Telegraph Magazine.
- Arranged for popular celebrities Ali Bastian and Laura Hamilton to attend the boot camp, resulting in coverage on the Daily Mail Online, New Magazine, Now Magazine and the Daily Star.
- Place Iain Reitze as a fitness expert is a range of titles including Daily Mail, Daily Express, Daily Mirror, Woman and Bodyfit.
Who we're working with
Latest News
- PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013 - Nicky Clarke Wins Best Curling Tong At Hair Awards
March 5, 2013
