PepperPink – Fashion & Lifestyle PR Case Study
- Launch PepperPink in the UK market as stylish mid to high end jewellery brand.
- Develop the credibility of the collections in the national and consumer press.
Strategy and Implementation
- Use network of fashion contacts to launch PepperPink to women’s consumer media
- Maintain journalist interest with innovative press hooks, feature ideas and seasonal campaigns
- Generated widespread appeal and interest in the product, through targeting business, trade, travel and men’s media in addition to women’s fashion.
- Celebrity Endorsement.
- Sustained high-profile media coverage in a wide array of national and consumer media including Daily Mail, Daily Express, Cosmopolitan, S magazine, Easy Living, SHE, Grazia, Vogue.com and Grazia Daily.
- Celebrity endorsement with PepperPink Jewellery worn by actresses Michelle Keegan, Samia Smith, Jane Danson and singer Jenny Frost.
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