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Neville – Fashion & Lifestyle PR Case Study
Client Objective
- Continue to establish Neville Hair & Beauty salon as one of the leading and respected London salons
- Select and approach appropriate celebrities to visit the salon and endorse the treatments in profile interviews
- Co-ordinate media coverage of Neville himself, his team, and the numerous treatments offered
Strategy and Implementation
- Liaising with key journalists and placing new and existing hair and beauty treatments across a wide range of media
- Targeting the trade press to raise the profile of Neville himself
- Placing their specialist colourists, stylists, beauticians and reflexologists as experts in their field via expert comment and advice
Results
- Sustained high-profile media coverage in a wide array of national newspapers, consumer and trade press including The Daily Mail, London Evening Standard, ST Style, Tatler, Company, Vogue, Celebs on Sunday and Fabulous.
- Profile of Neville and his team raised throughout various profile pieces and expert commentary
- Coverage has generated a very high level of enquiries and bookings for the salon
Who we're working with
Latest News
- PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013 - Nicky Clarke Wins Best Curling Tong At Hair Awards
March 5, 2013
