LighterLife – Fashion & Lifestyle PR Case Study

Client Objective

• Promote LighterLife’s male weight loss programme
• Drive consumers to join the weight loss programme
• Use case studies as examples of the success on the male weight loss programme
• Introduce and launch the LighterLife weight loss programme in the Republic of Ireland

Strategy and Implementation

• Interviewing and placing male case studies that have successfully completed the programme in the national and regional media
• Introducing LighterLife to the Irish press using recent obesity figures for Ireland
• Working with LighterLife Counsellors to promote regional projects including a male naked calendar
• Interviewing and placing Irish case studies currently on the programme in the national and regional media in the ROI

Results

• A substantial number of weight loss case studies have been placed in national and regional media including Five News, Daily Mail, Reveal, Company, Brentwood Gazette, East Anglian Daily Times, Essex Enquirer and The Guardian highlighting their success on the programme.
• Coverage from the national and regional media has resulted in a substantial increase in the number of referrals for the programme.
• A selection of coverage in the Irish regional press on the launch of LighterLife in the ROI.