LighterLife – Health PR Case Study

Client Objective

• Implement a full press office strategy, including case study placement, reacting to news agenda and raising the profile of LighterLife’s medical experts.
• Work to dispel the myths surrounding the LighterLife programme and educate people about Very Low Calorie Diets.
• Promote the counselling element of the programme, showing how this helps people to make permanent lifestyle changes and subsequently maintain their weight.

Strategy and Implementation

• Place media case studies across the national and regional press, to show off LighterLife’s many success stories.
• Appoint Dr Hillary Jones to talk about the programme within the media.
• Use LighterLife’s Medical and Psychotherapy experts as spokespeople, both to react to the news agenda and as part of research released directly by LighterLife.

Results

• Case study placement across the national and regional press, including publications such as The Sun, The Daily Express, Woman, Best, Marie Claire, Birmingham Mail and the Mail Online.
• Completed successful media days with Dr Hilary Jones, securing interviews across the broadcast and print media, including The Gabby Logan Show, Sky News Radio and the Daily Mirror.
• Place expert commentary from Medical Director Professor Iain Bloom in publications such as Reveal and The Daily Record.