LighterLife – Health PR Case Study
- Implement a full press office strategy, including case study placement, reacting to news agenda and raising the profile of LighterLife’s medical experts.
- Work to dispel the myths surrounding the LighterLife programme and educate people about Very Low Calorie Diets.
- Promote the counselling element of the programme, showing how this helps people to make permanent lifestyle changes and subsequently maintain their weight.
Strategy and Implementation
- Place media case studies across the national and regional press, to show off LighterLife’s many success stories.
- Appoint Dr Hillary Jones to talk about the programme within the media.
- Use LighterLife’s Medical and Psychotherapy experts as spokespeople, both to react to the news agenda and as part of research released directly by LighterLife.
- Case study placement across the national and regional press, including publications such as The Sun, The Daily Express, Woman, Best, Marie Claire, Birmingham Mail and the Mail Online.
- Completed successful media days with Dr Hilary Jones, securing interviews across the broadcast and print media, including The Gabby Logan Show, Sky News Radio and the Daily Mirror.
- Place expert commentary from Medical Director Professor Iain Bloom in publications such as Reveal and The Daily Record.
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