John Greed Jewellery – Fashion and Lifestyle PR

Client Objective

• Promote the brand as leading independent jewellery retailer.
• Promote individual brands at John Greed Jewellery to national, consumer and regional press.
  

Strategy and Implementation

• Product placement within the national, consumer, trade and regional press.
• Entry into high profiled industry awards.
• Placing expert comments from the John Greed Jewellery team within the national, consumer and trade press.
• Building the profile of John Greed as a leading jewellery retail entrepreneur.
• Conducting surveys with customers and distributing statistics to national and regional press.

Results

• High profiled media coverage in the fashion pages of a wide array of national, consumer trade, regional and online press.
• Included in Professional Jeweller’s Hot 100 and finalist for ‘Independent Retailer of the Year’ Award at UK Jewellery Awards.
• Expert comments included in relevant articles in national consumer and trade press.
• Profile pieces on John Greed included in national consumer and trade press, including The Sunday Times ‘How I Made It’.