Goddiva – Fashion & Lifestyle PR Case Study
- Further raise the profile of Goddiva in the UK market as a stylish, celebrity inspired brand that are fashion forward through sustained, carefully targeted and high profile media exposure.
- Generate appropriate celebrity endorsement for Goddiva’s clothing across targeted consumer press.
- Build a campaign in celebration of Goddiva’s Third Birthday and generate coverage surrounding the event.
- Raise the profile of Goddiva’s Director, Mina Melikova within the retail and consumer press.
Strategy and Implementation
- Daily contact with the fashion editors and assistants of the national and consumer media introducing new products and collections, celebrity get the looks, offers and discounts.
- Developing the 3p flash sale campaign in celebration of Goddiva’s 3rd Birthday and promoting to the national, weekly and online press.
- Celebrity Endorsement.
- Daily sample send outs to fashion contacts.
- B2B profiling and award entries.
- Sustained high-profile media coverage in a wide array of national and consumer media including Cosmopolitan, LOOK, Now, Closer, S magazine, The Sun, Daily Mirror and a range of fashion blogs.
- Celebrity endorsement with Goddiva dresses worn by X Factor’s Trayc Cohen on the live show and NDubz Tulisa in a fashion shoot for Bliss magazine.
- Third Birthday Campaign – Our idea and implementation saw website traffic increase by 900% and coverage was achieved across the national, consumer and online media including The Sun, Dailry Mirror, More and LOOK.co.uk.
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