Goddiva – Fashion & Lifestyle PR Case Study

Client Objective

• Further raise the profile of Goddiva in the UK market as a stylish, celebrity inspired brand that are fashion forward through sustained, carefully targeted and high profile media exposure.
• Generate appropriate celebrity endorsement for Goddiva’s clothing across targeted consumer press.
• Build a campaign in celebration of Goddiva’s Third Birthday and generate coverage surrounding the event.
• Raise the profile of Goddiva’s Director, Mina Melikova within the retail and consumer press.

Strategy and Implementation

• Daily contact with the fashion editors and assistants of the national and consumer media introducing new products and collections, celebrity get the looks, offers and discounts.
• Developing the 3p flash sale campaign in celebration of Goddiva’s 3rd Birthday and promoting to the national, weekly and online press.
• Celebrity Endorsement.
• Daily sample send outs to fashion contacts.
• B2B profiling and award entries.

Results

• Sustained high-profile media coverage in a wide array of national and consumer media including  Cosmopolitan, LOOK, Now, Closer, S magazine, The Sun, Daily Mirror and a range of fashion blogs.
• Celebrity endorsement with Goddiva dresses worn by X Factor’s Trayc Cohen on the live show and NDubz Tulisa in a fashion shoot for Bliss magazine.
• Third Birthday Campaign – Our idea and implementation saw website traffic increase by 900% and coverage was achieved across the national, consumer and online media including The Sun, Dailry Mirror, More and LOOK.co.uk.