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English Cheesecake Company – Fashion and Lifestyle PR
Client Objective
• Position the brand as the number one option for luxury and delicious food treats.
• Align English Cheesecake Company with appropriate events where photography and branding can be given in return.
• Secure print and radio coverage for ‘National Cheesecake Day’.
Strategy and Implementation
- Daily contact with food and lifestyle journalists across the media to arrange send out of cheesecake samples
- Regular liaison with celebrity agents to generate high profile endorsement
- B2B profiling
Results
Coverage across national, regional and broadcast media including: Capital FM, Radio 1, Cosmopolitan, Beauty and the Dirt, Metro, Money Week, Perfect Wedding and Best magazine.
Who we're working with
Latest News
- PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013 - Nicky Clarke Wins Best Curling Tong At Hair Awards
March 5, 2013
