Latest Headlines:
- Sam Choudhary, Founder, ClassDojo
- PHA Media on hand as Clapham kids show support for Paralympics
- Graduate Account Executive Role – PHA Media/Entrepreneurs and Business department
- ANN SUMMERS STOPS TRAFFIC!
- Dynamic and Ambitious PR Professional Wanted
- PHA Media joins forces with the Taylor Bennett Foundation
- TV Model Signs to PHA
- PHA hit the back of the net with Goals Soccer Centres
- PHA Organises Pretty Green Press Event
- Five minutes with Duncan Bannatyne
- PHA F&L launch new blog
- PHA fully charged for electric vehicle brief
- Calling all outstanding Digital Account Managers…!
- Celebrity Account Executive Wanted
- PHA Media searching for the next Big Shot in Business PR
Ann Summers – Fashion and Lifestyle PR
Client Objective
- Work alongside the in-house PR team in changing media and public perceptions of Ann Summers.
- Promote the brand’s new collections to the national, consumer and regional press.
Strategy and Implementation
- Product placement within the national, consumer, trade and regional press.
- Assist in-house team with press days and store events.
- Celebrity Endorsement
Results
- High profiled media coverage in the fashion pages of a wide array of national, consumer trade and regional press.
- Regular brand cascade days with CEO Jacqueline Gold and the editors from Daily Mirror, Marie Claire, Handbag.com and ST Style in attendance.
- Celebrity endorsement with Ann Summers products worn by Jessie J, Coronation Street’s Brooke Vincent and TOWIE’s Sam and Billie Faiers.
-
Who we're working with
Latest News
- Owen O’Rorke, Associate at M Law
May 16, 2012 - Nigel Tait, Partner at Carter-Ruck
May 16, 2012 - David Steene, Streamline Surgical Partner
May 16, 2012
