Case Studies – Fashion and Lifestyle PR

Our list of case studies

Ann Summers

Billed as ‘the sexiest retailer’ on the British High Street – for the past 30 years Ann Summers have been wowing their customers with their innovative, fun and fearless ranges of toys, dress up, lingerie and hosiery. In recent month’s Ann Summers has evolved and is now moving in a much more fashion focused direction with even sexier and more trend-aware designs.

Jacqueline Gold

Jacqueline Gold is CEO of the retail brand Ann Summers and Knickerbox and is renowned for managing a business run by women, for women. Jacqueline is one of the UK’s most well respected and recognised business women and is credited with bringing sex to the British High Street. Having started her career at Ann Summers 30 years ago, Jacqueline has grown the business to be one of the most recognised in the UK.

Pretty Green

Pretty Green is a British clothing label founded and designed by Liam Gallagher. The collection is divided into two distinct labels. Black Label is classic British tailoring, using fine fabric with an innovative attention to detail. Green Label is a focussed, casual range dedicated to providing quality, everyday signature pieces

Nicky Clarke

Using the very latest in technology, innovation and design, the Nicky Clarke electricals range is at the cutting edge of hair styling and represents the philosophy of the Nicky Clarke salon: beautifully styled hair for every individual. Nicky Clarke’s electrical collection is the product of 20 years of salon experience. At the forefront of innovative design and technology, the collection gives salon-quality results at home.

 Brand Alley

The UK’s leading private-sales site with a unique offering across fashion, beauty, homeware and lifestyle for women, men and children. They launch 5 new ‘flash sales’ each day, alongside a permanent Outlet, both of which offer up to 70% off a huge range of designer and high-street brands. .

 PepperPink

PepperPink offer beautifully designed fine jewellery with a stylist twist. Each piece in the collection is designed in either 9 or 18ct white, rose or yellow gold with precious diamonds and gemstones. PHA Media have been involved from the start of brand through to the launch of the online boutique in 2009 and continue to generate high profile coverage for the brand and its products within the national, consumer and online media.

Goddiva

Goddiva is a leading online fashion brand for celebrity inspired party dresses. The design team respond to celebrity styles in the blink of the eye to bring the latest high style fashion without the designer price tag.  PHA Media were brought on board to further raise the profile of the brand and it’s founder Mina Melikova within the national and consumer media and take the brand to the next level by generating relevant celebrity endorsement of Goddiva’s key pieces.

The Pure Package

The Pure Package is a gourmet food delivery service which has revolutionized dieting and healthy eating across London. The service offers carefully tailored, freshly prepared and guilt-free meals and snacks delivered directly to the door of time-starved Londoners who want a quick and easy way to eat more healthily, or who may want to address specific health goals including Weight loss, Detox & Cleanse and Training Support. PHA Media began working with The Pure Package to build on and promote their position as London’s leading and original food delivery service.

Neville

Neville Hair & Beauty salon is the original lifestyle salon located in the glitz and glamour of Knightsbridge. Surrounded by so much prestige, Neville is a refreshingly down-to-earth salon. Spanning four floors of gorgeous hair and beauty treatments their clientele include celebrities, socialites, Royalty and treasured regulars. PHA Media were brought on board to achieve coverage across an extended range of media, and raise the profile of both Neville himself and the rest of his expert team.

NuBeginnings

NuBeginnings is the UK’s first boutique boot camp, and is nestled in the beautiful Devonshire countryside. If SAS style regimes just aren’t your thing, fear not – you needn’t be subjected to a sergeant major to experience a boot camp overhaul, drop a dress size, detox and leave feeling renewed. PHA Media have been involved from the launch of the company by founder Victoria Wills to bring the NuBeginnings message to the public and drive business.