Case Studies – Fashion and Lifestyle PR

Our list of case studies

NuBeginnings

NuBeginnings is the UK’s first boutique boot camp, and is nestled in the beautiful Devonshire countryside. If SAS style regimes just aren’t your thing, fear not – you needn’t be subjected to a sergeant major to experience a boot camp overhaul, drop a dress size, detox and leave feeling renewed. PHA Media were involved from the launch of the company by founder Victoria Wills to bring the NuBeginnings message to the public and drive business, with resounding success.

Redfoot

Innovative footwear company Redfoot enlisted the skills of PHA Media to promote their unique range of foldable ‘After Party Shoes’. With their exclusive split-sole technology and range of stunning designs, PHA Media ensured that After Party Shoes were positioned as the ‘original celebrity favourite’ and were in the handbags of women across the UK! PHA are now working with Redfoot to promote their new men’s split sole shoe, Sex and The City collaboration and new Zippy Boot.

The Face and Body Clinic

The Face and Body Clinic is one of London’s premier non invasive beauty treatment clinics. PHA Media were brought in to promote the clinic, its amazing treatments and results, and additionally to launch into a very competitive market their very first branded product, Defy Time face cream.

Blooming Marvellous

Tasked with launching the brand new look Blooming Marvellous range, the PHA Media team relished the challenge and filled the media with images, editorials and celebrity endorsements. Our “Miracle Mums” campaign to launch the new flagship store in the prestigious Westfield Centre was particularly successful.

LighterLife

Weight loss and management company LighterLife enlisted the services of PHA Media to help raise the profile of their unique male weight loss programme, their Franchise offering and the launch of the programme in the Republic of Ireland. Regional media was a key target of PR activity and regular coverage across this media has resulted in a substantial increase in the number of referrals for the programme. PHA have also been key in the production of a nude male calendar which is being sold in support of The Prostate Cancer charity.

Crave Maternity

Originally Phil Hall Associates, PHA Media were appointed by Crave Maternity to promote its quality, contemporary maternity wear successfully getting across its message that women can feel stylish, elegant and comfortable throughout their pregnancy. Appointing the actress Lisa b as Crave’s ambassador lead to a plethora of media interest.