What We Do – Entrepreneurs and Business PR

We Have Expertise In

PR for Entrepreneurs – Personal PR and Profile Raising

We help to raise the profile of our entrepreneurs in their individual sectors and beyond through placing profile features, securing commentary opportunities, reacting to news stories, targeting set pieces and developing feature articles. We also offer search engine optimisation services for our clients to help increase their online visibility.

Our entrepreneurial clients come from a wide range of backgrounds and hold a huge variety of interests. However, what they all have in common is the need for a successful PR strategy to establish them as experts in their respective fields. We work closely with each client, taking into consideration their specific requirements and ambitions.  We will work with you to help develop your own unique positioning within the media.

PR for Businesses – From start-ups to international organisations

We regularly interview customers of our business clients and turn their stories into positive press coverage. Having worked with companies such as The Dore Programme we were able to triple the size of their business through just one case study feature in a national newspaper.

We also work with key individuals within business organisations and use their individual profiles, expertise and industry knowledge to help secure press coverage for your company. This has been hugely successful for the likes Global Forestry Investments where we developed the individual story of their co –founders and secured over 25 pieces of targeted press coverage within six months.

We also represent many dot com enterprises and during a six month campaign with MyDish.co.uk we secured over 60 pieces of coverage which tripled the number of unique users to their website and doubled their membership figures.

Our business clients include a variety of travel operators all looking to increase the visibility of their destination portfolio in the national media. Our travel clients range from Europe’s largest timeshare operator in Club La Costa to family owned ski chalets like Chilly Powder. We regularly secure press trips, structure itineraries, run competitions, place holiday offers and develop feature stories – with our coverage leading to direct enquires and increased bookings.

No matter how big or small your enterprise, we aim to make it our business to get to know your business and will help build and deliver a credible media campaign to meet your bottom line.

Online PR – Enhancing online presence and status

We work with you to develop expert articles, top tip features and advice columns to take to our online contacts. Many of our clients now write regular blogs for key business websites which helps to increase their online visibility and actively engage with a digital audience. We also work closely with our digital department to provide search engine optimisation services to help boost your own online profile and the profile of your company website. We also regularly generate content for our client’s social media platforms such as Facebook, Twitter and YouTube. For more details visit PHA Digital.

Campaigns and Events – Concentrated campaigns for targeted events and product launches

PHA Media have experience in working with a range of clients in helping to deliver targeted media coverage to help raise the profile of a specific event or product launch. When the Dore programme opened their new centre in Stratford Upon Avon we secured coverage with eleven key regional media outlets. We have also worked on campaigns with government funded organisations such as The Energy Saving Trust – securing highly targeted features in key press for the client.

Whatever your campaign needs, we have the ability and contacts to deliver effective and measurable results.

Reputation Management – Building, enhancing and protecting your reputation

Our personal relationships with key national and business journalists enable us to communicate your key messages to the press, influence content and deliver a quality stream of media coverage to build and enhance your reputation. Our services also include managing your online reputation. As your press office we will ensure the opportunities we secure and the coverage we deliver is in keeping with your personal and business needs.

Crisis Management

In times of media crisis it is important to work with a team that understand the media and know how act quickly and dilute potentially volatile or damaging situations. Our inside knowledge of the media means we have a voice that is heard and listened to – meaning yours is too.