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Home » Our Work » Entrepreneurs and Business » Case studies » Lee McQueen - PHA Media, London

Lee McQueen, Raw Talent Academy – Entrepreneurs and Business PR Case Study

Raw Talent Academy was established in autumn 2010 by former Apprentice winner Lee McQueen.

Raw Talent Academy aims to provide SMEs and corporate organisations with the vehicle to build internal sales academies into long term staffing plans and to encourage organisations to look at the wider raw talent we have in the UK and not just graduates.

As academy director, Lee has taken a hands-on approach by personally mentoring individual candidates and providing them with comprehensive, modular sales training. Raw Talent Academy runs within individual businesses, so all training is done on the job in a living and breathing working environment.

Each training programme is uniquely designed to provide targeted support and development for all sales staff sourced for each business that starts an academy.

Client Objective

To announce the launch of Raw Talent Academy within the national, regional, business and trade media.
To secure regular column, blog and broadcast opportunities.
To secure opportunities to comment on ‘The Apprentice’ and topical news issues relating to Raw Talent Academy.
To produce digital video footage for Raw Talent Academy.com .

Strategy and Implementation

Targeted approach to key business and trade outlets.
Targeted approach to national press and broadcast outlets.
Daily news search of topical news issue to secure expert comment opportunities.

Results

Three regular national magazine columns secured.
Four regular blog coulmns secured.
Bi weekly interview slot with BBC Radio Five Live secured.
Major broadcast interviews secured with CNN, ITV News and Daybreak.
Big multiple page spread articles secured in domestic and international magazine titles.
Production of four digital videos.

For more details on Raw Talent Academy visit www.rawtalentacademy.com