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Home » Our Work » Entrepreneurs and Business » Case studies » Mary Haberman - PHA Media, London

Mandy Haberman – Entrepreneurs and Business PR Case Study

Mandy Haberman is a successful entrepreneur, UK inventor and an inspirational mum. She is the inventor of the Haberman Feeder and the Anywayup® cup , the world’s first non-spill cup for children. The cup has had phenomenal worldwide success selling millions of units a year. During the recession the company that manufactured the Anywayup® cup went into administration and the cup disappeared from the shelves. In 2011, Mandy set up her own manufacturing and distribution unit in the UK to ensure that the Anywayup® cup returns to the shelves soon. This will be followed by the launch of a brand new range of products.

Mandy has won many prestigious awards for her innovative inventions and has spoken at high profile events. She was named British Female Inventor of the Year in 2000,shortlisted as a finalist for the Veuve Clicquot Business Women of the Year Award, and recognized by HM Queen Elizabeth as a ‘Pioneer to the Life of the Nation’ in 2003.

Client Objective

Re-establish awareness of Mandy as a businesswoman and entrepreneur
Build Mandy’s profile in national, consumer, business and online press
Promote the re-launch of the Anywayup® cup and the launch of the new range of Anywayup® products in the national, regional, consumer and trade media
Launch UBU® in the national, regional, consumer press and trade media

Strategy and Implementation

Targeted approach to high profile interview opportunities in the national, consumer, business and online press
Daily news search of topical issues to secure expert comment opportunities and position Mandy as a regular media commentator
Product placement within the national, regional, consumer and trade press
Celebrity endorsement and gifting

For more information on Mandy Haberman visit www.mandyhaberman.com