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John Griffin, Addison Lee – Entrepreneurs and Business PR Case Study
Secret Millionaire John Griffin is known as, ‘The Minicab Monarch,’ after building Addison Lee into Europe’s largest taxi fleet with over 3,000 vehicles and turnover approaching £200 million.
His company is hugely innovative in areas such as technology and the environment. John is also passionate about working with local communities, as demonstrated by his appearance on Channel 4’s Secret Millionaire in 2009.
Client Objectives
- To build John’s media profile and thus that of Addison Lee.
Strategy and Implementation
- To place set piece interviews in national newspapers and niche business magazines.
- To place John as an expert spokesperson when placing stories around Addison Lee.
Results
- Coverage across a broad range of media including interviews in Director, The Sunday Times, Financial Times and Management Today
- High level campaigns including the battle over the use of the M4 bus lane for minicabs.
Press Coverage
For more information on John Griffin visit www.addisonlee.com
Who we're working with
Latest News
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