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Jacqueline Gold – Entrepreneurs and Business PR Case Study
Client Objective
- Re-enforce Jacqueline’s position as one of the UK’s most successful female business women
- Utilise Jacqueline’s profile to promote the Ann Summers brand
- Identify high profile print and broadcast opportunities
- Communicate the new Ann Summers brand strategy to a variety of media
Strategy and Implementation
- Arrange high profile interviews with national newspapers and magazines
- Source expert commentary opportunities focussing on the retail industry and female empowerment
- Arrange regular one to one brand cascade days with key journalists and editors
Results
- High-profile media coverage across publications including The Sun, Daily Mail, Sunday Times, Daily Express and ST Style
- Regular brand cascade days with editors from Daily Mirror, Marie Claire, Handbag.com and ST Style in attendance
- Meetings with several high profile TV production companies resulting in involvement with a high profile Channel 4 series
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
