Andrew Skeene & Omari Bowers, Global Forestry Investments – Entrepreneurs and Business PR Case Study

Global Forestry Investments  are a sustainable investment company with offices in the UK, Dubai, New York and Brazil. They purchase forestry land in emerging markets, such as Brazil, and plant teak trees. The land and trees are then sold to investors, who will watch their trees mature over a period of 20 to 25 years. Global Forestry Investments will manage the land during this period and help the investor get their timber to market. When the trees are ready to be sold to market, an investor will have hoped to have made a return of up to 20 percent per annum on their original investment.

What makes Global Forestry Investments different is that they will purchase a new tree in a protected area for every tree an investor purchases. For example, if an investor purchases one hectare of trees, Global Forestry Investments will purchase a second hectare that will remain completely preserved – effectively helping to reforest the depleted Brazilian rainforest.

Global Forestry Investments are also giving  back to the local Brazilian communities by building a school and establishing soccer and performing arts academies as part of their projects.

Client Objective

• To increase awareness of Global Forestry Investments in the UK and international media
• To increase the profile of founders Andrew Skeene and Omari Bowers
• To enhance the online presence of Global Fiorestry Investments through positive press coverage

Strategy and Implementation

• Story development on Andrew and Omari’s personal journeys.
• Regional, business and trade press targeted with growth of story toward national and international titles.
• Development on digital strategy and the production of online PR articles, blog and social media management to enhance the SEO value of PR.

Results

• Over twenty pieces of positive press coverage secured within the first six months.
• Online video feature secured with Sky News.com
• Big multiple page spread articles secured in domestic and international magazine titles.
• Successful implementation of social media and online PR strategy.

Press Coverage

For more details on Global Forestry Investments visit www.globalforestryinvestments.com

Global Forestry Investments in Brazil

Andrew Skeene talks to Businesswings.co.uk about ethical investments

Global Forestry Investments in the Media