Dore – Entrepreneurs and Business PR Case Study

The Campaign

Wynford Dore, founder and Chairman of the Dore Centres, discovered a cure for dyslexia and ADHD when his long suffering daughter tried to commit suicide. Several years later his centres located worldwide have received recognition for helping 20 000 suffers, yet the company was losing money due to high cost overheads and expensive research.

PHA Media took over the reins as their PR Consultants and devised a PR strategy based on raising the profile of Mr Dore, securing first class national publicity for the treatment and the patients it has helped, securing a major book publishing deal, obtaining widespread coverage in newspapers, magazines. Television and radio both in the United Kingdom, Australia and USA. At PHA Media, our PR experts have also worked to galvanise regional newspapers, television and radio stations to launch Dore conferences and we have managed to fill new Dore Centres even before they have opened.

So much so, in the time that PHA Media have represented Dore Centres we have managed to drive £3 million worth of new business through their doors.

For more information on Dore visit www.dore.co.uk

Videos

The Dore Programme – ITV Yorkshire – Calendar News

The Dore Programme – ITV Central News Feature

Videos