David Gold – Entrepreneurs and Business PR Case Study

David Gold is one of the UK’s most successful entrepreneurs and is joint-Chairman of West Ham United Football Club and Chairman of Gold Group International, parent company to Ann Summers.

Client Objective

• To work with David in handling and building on his high-profile position in the media.

Strategy and Implementation

• Arranging key interviews with the national print and broadcast media to continue to position David as a leader in both football and business.
• To field and then act on the vast number of media inquiries David’s high-profile position brings, particularly in times of heavy media interest due to on and off-field news stories involving West Ham.
• Arranging key business speaking opportunities, and interviews with the publications which are attached to these events.

Results

• Coverage across national titles, as well as international and domestic radio coverage and a feature on David’s success story on ITV news programme London Tonight.
• Successful negotiation of high-level media interest in David due to events concerning West Ham United.

 

For more information on David Gold visit www.davidgold.co.uk

Videos

 David Gold on BBC Late Kick Off 27.02.12

 David Gold on BBC Radio 5 Live 15.02.12

David Gold on BBC One Late Kick Off 23.01.12

David Gold interview on ITV London Tonight 07.10.11

Videos