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David Gold – Entrepreneurs and Business PR Case Study
David Gold is one of the UK’s most successful entrepreneurs and is joint-Chairman of West Ham United Football Club and Chairman of Gold Group International, parent company to Ann Summers.
Client Objective
- To work with David in handling and building on his high-profile position in the media.
Strategy and Implementation
- Arranging key interviews with the national print and broadcast media to continue to position David as a leader in both football and business.
- To field and then act on the vast number of media inquiries David’s high-profile position brings, particularly in times of heavy media interest due to on and off-field news stories involving West Ham.
- Arranging key business speaking opportunities, and interviews with the publications which are attached to these events.
Results
- Coverage across national titles, as well as international and domestic radio coverage and a feature on David’s success story on ITV news programme London Tonight.
- Successful negotiation of high-level media interest in David due to events concerning West Ham United.
Who we're working with
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