Caped Koala – Entrepreneurs and Business PR Case Study

Pora Ora is a free online educational resource for children aged 5-12 years old developed by the immersive-learning company Caped Koala Studios. In the virtual world of Pora Ora, children can play games, go on quests, and interact with the global community of Pora Ora children. With the motivational benefits of rewards and earning roobles, the Pora Ora currency, children can spend and manage their money as they learn. All the content is linked to the national curriculum and parents and teachers can monitor the online activity of their child by receiving regular updates.

Client objective

• To raise awareness about Pora Ora amongst parents and teachers
• To encourage schools across the UK to use Pora Ora
• To promote Pora Ora’s Kickstarter campaign

Strategy and implementation

• Targeted approach to mummy bloggers and parenting magazines
• Targeted approach to the educational press and national media
• Creation of case studies of children using Pora Ora
• Contact key educational bodies within the government
• Daily news search of topical news issues to secure comment opportunities

Results

• A regular written blog from Dr James Lane, Director of Education at Pora Ora, on the Huffington Post
• A written blog on internet safety on the Independent
• Features on Netmums, Guardian Teacher Network, Wired, The People and Teaching News
• Reviews of Pora Ora by numerous mummy bloggers
• An 87% increase in Pora Ora’s users

For more details on Caped Koala visit www.capedkoala.com

Videos

 Pora Ora – An Online 3D Educational Universe for Kids

Videos