ROL Cruise – Culture and Innovation PR Case Study

The Brief

ROL Cruise appointed PHA as their retained agency in September 2006 with a general remit of handling all press office activity as well as implementing affinity marketing partnerships with suitable third party products and services.

The Results

Starting off with a hit in the Daily Telegraph, two days before the contract was due to start, PHA Media has gone on to produce over 30 items of coverage for ROL in just the first five months of the relationship. These have included featuring in the Sunday Times’ hot 100 holiday ideas for Summer 2007, along with other national, regional, trade and consumer publications including The Sun, Sunday Mirror, TTG, with a combined circulation of more than 14,425,500 people.

A marketing partnership has also been established with Averys fine wine merchants and the up-market fashion house Viyella, which has seen ROL be introduced to a new pool of potential clients.

Press Coverage