Nicholas Trimmatis – Culture and Innovation PR Case Study

Nicholas Trimmatis is a high-end property developer who has been involved in luxury property for 17 years.

Client Objectives

• To raise Nicholas’s personal profile.
• To raise the profile of his development in Beaufort Gardens.
• To help with branding and website material.

Strategy and Implementation

Initially we focussed on the following activities with Nicholas:

• To initially focus on London, property publications and luxury high-end national magazines.
• To establish Nicholas as an expert on the property market by arranging comment pieces and columns for him.
• To invite journalists to view the property at Beaufort Gardens and generate ‘buzz’ and excitement about the Knightsbridge square.

Results

A PHA-Media have had huge success raising Nicholas’ profile. We have:

• Secured hits with major London publications including the Evening Standard (twice).
• Secured hits in major trade, industry, luxury and inflight magazines.
• Secure hits in Middle East and Russian publications targeted at Nicholas’ audience.
• Worked closely with website team to develop the brand Concept Business Group – we also wrote the copy for the website and brochures.

Press Coverage