Michael Savage – Celebrity PR Case Study

American radio host Michael Savage, who has been controversially banned from the UK, has hired PHA Media to spearhead his communications strategy as he sues the Home Office for defamation of character and fights for the ban to be lifted.

Michael Savage, real name Michael Weiner, was included in a list of 16 “undesirables” banned from entering the UK for allegedly “stirring up hatred and promoting their extreme views.” The list was released by the Home Office last month.

Father-of-two Michael,  who hosts America’s third most popular talkshow The Savage Nation which has eight million listeners, was outraged by the ban and completely refutes outgoing Home Secretary Jacqui Smith’s allegations.

PHA revealed to the national press that Savage has now launched legal proceedings against Jacqui Smith and achieved widespread coverage in the Sunday and daily newspapers.

PHA then secured the host’s first UK interview with BBC Radio Five Live after which he received overwhelming support from the British public in his campaign to get the ban lifted.

Following PHA’s PR campaign, Media Guardian reported our story about him suing Home Secretary Jacqui Smith  for £100,000 was “the most viewed in Media”, beating even Britain’s Got Talent star Susan Boyle.

PHA achieved coverage in The Sunday Papers for Michael Savage’s campaign:

More Coverage…

• PR WEEK – click here to read the article
• The Guardian – click here to read the article
• The Independent – click here to read the article

Michael Savage Speaks Out…

Watch Video from BBC RADIO 5 LIVE

Watch Video from Sky News

Michael Savage is a Titan

“PHA then broke the news on Sky News that Michael Savage had written a personal letter to Prime Minister Gordon Brown, appealing for the UK ban to be lifted. We arranged for Savage to give a live interview with SKY News from San Francisco, which was followed up by the British and US Press.”

American “shock jock” Michael Savage has appealed to the Prime Minister, Gordon Brown to remove his name from a blacklist of people barred from entering the UK …

Most viewed in Media – 24 hours

1. US shock jock Michael Savage to press on with libel case against Jacqui Smith
2. Eminem and Bruno: It was staged!
3. ITV in the spotlight after ‘exhausted’ Susan Boyle checks into private clinic
4. Susan Boyle admitted to Priory after losing Britain’s Got Talent final
5. Britain’s Got Talent: watchdog not planning to investigate

Press Coverage