Crisis and Reputation Management Services

“Fail to prepare, prepare to fail”

PHA Media offers the full range of crisis management and reputation management services for both businesses and individuals with high profile or high net worth. Your brand and personal profile can be destroyed by a crisis for those who are ill prepared to deal with one.

Crisis Management – Companies

PHA Media are experts at advising and executing a media strategy for companies when immersed in or faced with a crisis. Adopting the ostrich approach never works. A fast, proactive response to the media regains the upper ground. Our unique contacts book ensures that the most influential journalist, trickiest editor, reporter with an axe to grind, television producer with an agenda can each be contacted day or night. They will always take our call and will always take note. They know we know the business better than they do. Our influence and experience ensures that your crisis is handled expertly to maximum effect. We work daily with the very best, hard hitting media lawyers and assert your rights through the law and newspaper and broadcasting codes of conduct. Our multi facetted, strategic approach protects your reputation and brand values from death by media mismanagement.

Crisis Management – Individuals

The media can strike at any time, with very little warning. For high profile, high net worth individuals damaging media coverage can destroy business credentials, wipe out lucrative television offers or annihilate those sponsorship deals from your place as a sporting role model. Of course media intrusion can have devastating affects on your family and friends. Seeking the guidance of PHA Media as soon as the whiff of a crisis is felt can massively affect the outcome. With a fast, proactive and aggressive strategy it is often possible to quash a story before it hits the headlines or dilute its effect significantly to minimise the impact and attention the story would have attracted if left to its own devices. Knowing your rights, assembling the best team and hitting hard as fast as possible is crucial if action is to be effective. At PHA Media we act over and over to keep our clients names out of the press when associated with negative stories.

Media Training

PHA Media offers bespoke programmes for your company in handling the media when a crisis occurs. So often companies are left floundering on strategy, fail to adopt the most appropriate stance to appease their stakeholders, appoint the wrong spokesperson or simply stick their corporate head in the sand and hope it goes away. The effects of the media ripples on and affects everything from staff morale and brand reputation to share price and profits. Failing to prepare costs time and often results in bad decisions being made at the start of a crisis which makes stakeholder perception far harder to resolve. Phil Hall offers training either to small groups of key managers or in more general terms through presentations and conference speaking.

Press Office Services

At the time of any crisis hitting the media, intense media attention and enquiries can be intimidating and baffling to any company. PHA Media is equipped to immediately handle all of your press and media enquiries, devise key messages and brief the media on a regular basis ensuring consistency and an expert approach. All too often in a crisis a statement or comment is made by a manager which back fires and escalates the negative press reaction. Many of our clients decide to leave it to the experts!

Reputation Management

Whether you have worked to build a successful brand with a strong message, or a high profile in a particular sector, the best investment possible is the protection and reinforcement of these brands. PHA Media provide expert strategies to our clients to prevent damage to their reputation which affects all aspects of a business including competitiveness, staff moral, customer confidence, investor’s enthusiasm. We monitor the media, analyze trends, and evolve the strategy accordingly, usually working hand in hand with a creative PR campaign. This aspect of our services also prepares a company in privately as well as reactively managing bad news.