Latest Headlines:
- Sam Choudhary, Founder, ClassDojo
- PHA Media on hand as Clapham kids show support for Paralympics
- Graduate Account Executive Role – PHA Media/Entrepreneurs and Business department
- ANN SUMMERS STOPS TRAFFIC!
- Dynamic and Ambitious PR Professional Wanted
- PHA Media joins forces with the Taylor Bennett Foundation
- TV Model Signs to PHA
- PHA hit the back of the net with Goals Soccer Centres
- PHA Organises Pretty Green Press Event
- Five minutes with Duncan Bannatyne
- PHA F&L launch new blog
- PHA fully charged for electric vehicle brief
- Calling all outstanding Digital Account Managers…!
- Celebrity Account Executive Wanted
- PHA Media searching for the next Big Shot in Business PR
Hopsedia – Crisis Management Case Study
The Campaign
PHA Media was recently hired to handle a take over that will affect millions of hospital patients across the UK. Newly formed company, Hospedia, have acquired troubled bedside entertainment giants Patientline as part of a deal that should see huge improvements across the NHS.
Aware of the negative publicity the Patientline service had received in recent years, PHA Media’s strategy was simply to highlight the many positive changes that the takeover signified, not just for patients, but for nurses too. The strategy resulted in a wave of positive messages across national, local and trade press.
PHA Media also took into account the affect their announcement would have on Patientline staff and created a Hospedia video podcast, reassuring and reaching the staff with the positive message of the future of hospital bedside entertainment systems.
“The press and publicity was extremly well managed and produced the desired results. Good job guys!” Tim Sherwood, Chairman of Hospedia
Press Coverage
Who we're working with
Latest News
- Owen O’Rorke, Associate at M Law
May 16, 2012 - Nigel Tait, Partner at Carter-Ruck
May 16, 2012 - David Steene, Streamline Surgical Partner
May 16, 2012
