Bondcare, an expert provider of elderly care in the UK, recruited PHA Media during the recent crisis facing another firm, Southern Cross, the care home operator which found itself in financial meltdown with 31,000 elderly residents in its 750 homes.
The problems which hit Southern Cross has become one of the biggest, most important and longest running domestic stories to hit the press and TV stations in 2011.
As well as being an elderly residential care provider itself, Bondcare had been one of Southern Cross’s landlords and owns 39 homes which Southern Cross operated.
Our PR work with Bondcare ensured it was well positioned in the public eye as committed health care providers willing to provide the right answers to help solve a crisis which continues to dominate headlines.
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