Vicki McKellar – Entertainment and Events PR Case Study
- Promote Vicki McKellar’s West End debut production that she wrote, produced, and acted in, Paradise Lost.
- Create a buzz about the show.
- Push ticket sales for Paradise Lost.
- Generate publicity about the show using the star, Abi Titmuss.
Strategy and Implementation
- Secure coverage in national newspapers and their respective online arms by creating photograph opportunities for Abi Titmuss
- Get Paradise Lost listed on theatre websites and publications like Time Out London and The Stage.
- Arrange an interview with a women’s weekly magazine for Abi.
- Set up interviews with Vicki in her local and regional media
- Secured online and print listings on theatre websites and publications
- Interview with Abi set up with Closer Magazine with a great plug for the show
- Interviews set up with St Albans newspapers and local radio for Vicki.
- Coverage in the Daily Express, Daily Express Online, Sun Online and Mail Online
- As a result of the coverage generated for Paradise Lost the show was sold out.
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