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- Jersey Boys Star Signs to PHA
- Former Apprentice Winner Signs to PHA
- PHA Media to Handle PR Representation for Viavi
- Kaleidoscope appoints PHA…
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Shaun Ryder – Celebrity and Entertainment PR Case Study
Client Objective
PHA was hired to PR Shaun Ryder during his appearance on ITV show I’m A Celebrity Get Me Out of Here and to publicise his nationwide solo tour and album.
Strategy and Implementation
- Raised and maintained Shaun’s profile
- Negotiated exclusive media deals with national newspapers and magazines
- Negotiated well-paid guest spots on high-profile TV shows
- Managed Shaun’s reputation as a family man
- Devised social media campaign
- Generated endorsement campaign ideas
The Result
- Consistent and high-profile national media coverage across the Daily Mail, The Sun and OK! magazine
- Increased album sales and sell-out nationwide tour
- Arranged endorsement opportunity with PHA client Pretty Green
- Inundated with new TV opportunities
Who we're working with
Latest News
- Jersey Boys Star Signs to PHA
June 4, 2013 - Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013
