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Rhythmix Charity
Client Objective
- Raise awareness of the charity’s battle with The X Factor
- Garner public support for the charity as they took on the show
- Put pressure on the show to change the name of the girl band
Strategy and Implementation
- Worked closely with the charity’s solicitors to ensure a strategic, on message campaign
- Set up interviews with the CEO and Strategic Director in across the media including: BBC Radio 1 Newsbeat, Five News, BBC South East, The Times and The Guardian
Results
- On message coverage in national media
- Raised the charity’s profile
- 3 weeks into the campaign, the X Factor bowed to the pressure and changed the name of the group to ‘Little Mix’
Who we're working with
Latest News
- Owen O’Rorke, Associate at M Law
May 16, 2012 - Nigel Tait, Partner at Carter-Ruck
May 16, 2012 - David Steene, Streamline Surgical Partner
May 16, 2012
