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Gethin Jones – Profile Raising PR Case Study
Client Objective
- To raise Gethin’s profile ahead of a variety of media projects including ITV1 Police Camera Action and ITV1 71 Degrees North
- To maintain Gethin’s credentials as a top-class TV presenter
- To drive Gethin’s publicity away from focusing on his relationship with Katherine Jenkins
Strategy and Implementation
- Weely women’s magazines – Put Gethin forward for regular Q&A slots
- National newspapers – Create news stories and feature ideas
- Regional press – Maintain support of Gethin’s local press by offering selected print and radio interviews
Result
- Raised Gethin’s profile across national and regional media
- Maintained Gethin’s flawless reputation as one of the country’s best TV presenters
- Raised the profile of Gethin’s TV projects in association with the ITV press office
- Engaged Gethin’s core demographic with regular set-piece interviews in women’s weeklies
- Created a buzz in the national newspapers with a constant stream of publicity
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
