Monica Ali – Celebrity and Entertainment PR Case Study

Client Objective

• To publicise Monica Ali’s latest novel, Untold Story.
• To drive book sales through a strategic PR campaign.
• To raise Monica’s profile in the media.

Strategy and implementation

• Devised a strategic PR campaign over a 6 month period to create anticipation of Untold Story and generate sales.
• Pitched exclusive written pieces by Monica for national press with plugs for her novel.
• Negotiated copy approval and fees.
• Secured interviews for set piece slots across national broadcast and print media.

Results

• Constant stream of positive national and international coverage for Monica Ali.
• Exclusive written pieces tailored for each national publication were well received and provided us with control over messaging.
• Raised Ali’s profile significantly.
• Created a digital footprint for Ali after introducing her to Twitter.
• Generated huge interest from broadcast media on the back of a wealth of carefully planned media coverage.
• Demand for Monica as a comment on the Royal Wedding soared.
• Monica Ali was thrilled with the coverage and delighted that she chose PHA Media to represent her.