Monica Ali – Celebrity and Entertainment PR Case Study
- To publicise Monica Ali’s latest novel, Untold Story.
- To drive book sales through a strategic PR campaign.
- To raise Monica’s profile in the media.
Strategy and implementation
- Devised a strategic PR campaign over a 6 month period to create anticipation of Untold Story and generate sales.
- Pitched exclusive written pieces by Monica for national press with plugs for her novel.
- Negotiated copy approval and fees.
- Secured interviews for set piece slots across national broadcast and print media.
- Constant stream of positive national and international coverage for Monica Ali.
- Exclusive written pieces tailored for each national publication were well received and provided us with control over messaging.
- Raised Ali’s profile significantly.
- Created a digital footprint for Ali after introducing her to Twitter.
- Generated huge interest from broadcast media on the back of a wealth of carefully planned media coverage.
- Demand for Monica as a comment on the Royal Wedding soared.
- Monica Ali was thrilled with the coverage and delighted that she chose PHA Media to represent her.
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