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Killing in the Name – Celebrity and Entertainment PR Case Study
Client
Oscar nominated short documentary, Killing in the Name. KILLING IN THE NAME follows Ashraf Al-Khaled, who lost his members of his family on his wedding day in a brutal terrorist attack, in his quest to speak with victims and perpetrators, and expose the true costs of terrorism.
Client Objectives
- Promote the Global Survivors Network, an organisation working to prevent future of terrorism, in the UK.
- Raise awareness of Killing in the Name
Strategy and Implementation
- Develop a 2 month strategic PR campaign.
- Use the subject of the documentary, Ashraf Al –Khaled, as a case study.
- Use Carie Lemack, founder of the Global Survivors Network and Executive producer of Killing in the Name, as a spokesperson.
Results
- Interview with Carie Lemack and Ashraf in The Sunday Telegraph.
- Carie had a lengthily interview on Sky News which included the Killing in the Name trailer.
- There was huge international interest with Carie also giving interviews to Fox News and Press TV.
Press Coverage
Who we're working with
Latest News
- Owen O’Rorke, Associate at M Law
May 16, 2012 - Nigel Tait, Partner at Carter-Ruck
May 16, 2012 - David Steene, Streamline Surgical Partner
May 16, 2012
