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James Max – Profile Raising PR Case Study
Client Objective
- To accentuate James’ business acumen and credentials
- To secure recurrent opinion piece opportunities
- To elevate his media persona away from ‘The Apprentice’ tag
- To raise his profile as a financial commentator and property pundit
Strategy and Implementation
- Business and property press; targeted key journalists and publications for expert commentary slots and regular contributor pieces
- Lifestyle; glossy profile pieces on James’s home and his beloved dog
- Events; sourced red-carpet events and a variety of speaking engagements including a debate at the Cambridge Union
Results
- Successfully secured James regular commentary slots in national press and magazines
- Maximised James’ profile in prominent business and property trade press such as First Time Buyer and Estates Review through industry opinion pieces
- Regular column for Business Matters (online)
Who we're working with
Latest News
- Former Apprentice Winner Signs to PHA
April 24, 2013 - PHA Media to Handle PR Representation for Viavi
April 4, 2013 - Kaleidoscope appoints PHA…
April 4, 2013
