G*Mania – Entertainment PR Case Study

Client Objective

• To draw awareness to the 2011 national tour and drive ticket sales
• To raise awareness to G*Mania Christmas charity single and drive itunes sales
• To disseminate the BAFTA directed music video to all the relevant online entertainment news platforms.
• To highlight the personal stories from all the cast members as they’ve battled for musical superstardom on some of TV’s best loved, highest rated shows
• To secure national broadcast opportunities and radio interviews to showcase the cast in performance.

Strategy and Implementation

• National press – to offer G*Mania cast up for interviews and expert commentary slots for former X Factor contestants.
• Regional press – secured provincial media opportunities relevant to theatres involved in the national tour
• TV / Radio – to increas G*Mania’s profile across mainstream television shows and radio platforms to showcase musical tasters from the tour
• Women’s Weeklies – to put relevant cast members forward for issues widely discussed in this media avenue – thoughts on the 2010 Reality TV siutation, discussions about the fleeting nature of fame, personal stories, etc
• Online Entertainment Websites – Immediate plugs for the Christmas single and music video upload

Results

• Spike in ticket sales and website traffic after PHA Media’s appointment
• A fantastic story on the tour, Christmas single, music video and charity initiative on the News of the World website – read by over 6.5 million subscribers
• A TV performance on ITV’s much loved Alan Titchmarsh Show, watched by nearly 3 million viewers. A musical number was spotlighted and 2 cast members involved in the show’s discussions.
• National online coverage including Daily Star, Metro Online and Showbiz-I