Charlotte Fantelli – Profile Raising PR Case Study

Client Objective

• To publicise and launch Uncovered magazine in national and regional media.
• To drive sales of Uncovered magazine through a targeted PR campaign
• To create a profile for the editor and founder of Uncovered magazine, Charlotte Fantelli.

Strategy and Implementation

• Secure coverage in national newspapers for Charlotte to talk about the importance of Uncovered magazine and her reasons for starting it.
• Set up pieces that spotlight Charlotte and the magazine in retail and media trade publications.
• Arrange interviews for Charlotte to talk about her life story and inspiration for launching Uncovered magazine in women’s monthly and weekly magazines.
• Target daytime TV talk shows, TV news and talk radio for Charlotte to discuss Uncovered.
• Set up interviews with Charlotte in her local and regional media including TV, radio and print.

Results

• Launched the magazine in the run up to World Mental Health Awareness Day.
• Secured key pieces of coverage across national newspapers, women’s magazines, trade magazines, TV and radio.
• The exposure created by the coverage we generated drove sales of Uncovered magazine and built a media profile for Charlotte Fantelli as the editor of a new publication.